VITAMINZONE: SUN WITHIN THE FRIDGE

IDEA

Arçelik VitaminZone preserves the vitamins in fruits and vegetables by imitating the daylight cycle of the sun in the fridge. In the film and visual works, we presented the story from the perspective of fruits and vegetables. In this way, we have shown the close relationship between the sun and healthy fruits and vegetables, while highlighting this useful technology in the fridge.