my fırst sex teacher

IDEA

Durex aimed a solution for Turkish youngsters to find the “fittest” condom type and gain confidence affordably, thanks to its new “Chill” package with three different condoms. It was necessary to introduce both Chill and “the facts” to youngsters since that they could not obtain sexual information from their families nor schools in Turkey. They had one source left: Porn. We invited “the real influencers” they would listen with pleasure on sexual matters: Their first sex teachers: Lisa Ann and Rocco Siffredi. They spread the campaign message with viral film which they rap about sex facts; and invited youngsters to 6 informative films that cover Chill’s features and sex tips.