Logo Pollution
BACKGROUND
Turkey is number 1 in Europe in plastic waste. European Union countries banned the consumption of single-use plastics with the decision they took in 2019. But the proposal is still in draft in the Turkish parliament and the consumption of single-use plastics has increased even more with the epidemic. Greenpeace Mediterranean has launched a signature campaign to convey to the Ministry of Environment, on “plastiktenkurtul.org" and they wanted to draw attention to this issue
with a social media campaign.
IDEA
Logos of popular cities tend to reflect their beauties... Sea, sun, landmarks, animals. The truth is all these beautiful cities that inspire these designs are actually heavily littered by visitors. So, we changed the logos of municipalities of tourist locations
which suffer most from plastic waste. We littered their logos with single-use plastic items. And reached out to people through their popular social media accounts. You’ll ask why. In Turkey, municipalities of popular locations are very active in social media. They have sizeable followings and also followed closely by both local and mainstream media.
Voluntary municipalities upgraded their profile with filthy logos.This was planned. Tens of others littered their own logos and started sharing them. This was not.
Thousands of followers urged their own local authorities to join the action. 34 other municipalities started sharing messages of support.
Greenpeace Repeaters
BACKROUND
Turkey is number 1 in plastic waste in Europe and the consumption of single-use plastic increased with the pandemic.
A ban on single plastic use is yet to pass from the parliament. And people do not really know how long it takes for plastic to perish. Greenpeace Mediterranean started a campaign to raise awareness on the issue. Two radio spots were produced explaining how long it takes for a straw and a plastic cup takes to dissolve in nature.
AD 1 - CUP:
Two friends are at the office having small talk about the traffic on the way to work in front of the water dispenser.
Then a third friend arrives asking for them to pass a plastic cup. The dialogue dies away but the word ‘cup’ keeps repeating. Then we hear a voice saying how annoying it is. And that this will only cease to exist after 420 years.
Then ends up by saying that it is not a necessity so we should stop using it.
The only work from Turkey to be shortlisted for the D&AD awards.
AD 2 - STRAW:
Two friends are waiting for their orders at a burger joint. In the meantime they are talking about the soccer game
from the previous night. In the middle of the conversation, their orders arrive. One of them asks the other to pass the straw.
The dialogue dies away but the word ‘straw’ keeps repeating. Then we hear a voice saying how annoying it is. And that
this will only cease to exist after 350 years. Then ends up by saying that it is not a necessity so we should stop using it.
The only work from Turkey to be shortlisted for the D&AD awards.